전술경영론-스마트폰시장 25 25
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작성일 23-01-21 14:46
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Download : 전략경영론-스마트폰시장 25 25 .pptx
전략경영론,스마트폰시장,경영경제,레포트
전략경영론-스마트폰시장 25 25 , 전략경영론-스마트폰시장 25 25 경영경제레포트 , 전략경영론 스마트폰시장
설명
레포트/경영경제
Download : 전략경영론-스마트폰시장 25 25 .pptx( 62 )
전술경영론-스마트폰시장 25 25
_SLIDE_1_
OPTIMUS
회생전략(strategy)
_SLIDE_2_
The reason why we choose this topic
The reason why LG which had strong power in feature phone with CYON has depressed is
ignorance about industry+ inappropriate strategic implement
We have to figure out problems in LG strategic courses through analyzing failure cases
We suggest LG proper strategy in 4G market.
_SLIDE_3_
Corporate Level Strategy ? Product Differentiation
Bases of Product Diffrentiation
Qwerty Keyboard
Applications
Diverse product line
Product Attribute
Diffusion brand Image
Firm-Customer Relationships
Distribution Chennel ? Opening accounts only with LG U+
Technological alliance ? Intel, microsoft, Schneider
Firm Linkages
Imitability of Product Differentiation
Product Attribute
Diffusion brand Image
Strategic Alliance
Distribution Chennel
Easy to Dupl…(투비컨티뉴드 )
2001 2002 2003 2004 2005 2006 2007 2008 2009 2xxx
전술경영론-스마트폰시장 25 25
순서
다.
